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ZenithOptimedia Announces Leadership Changes in Greater China

Singapore ZenithOptimedia announced a number of leadership changes in their Greater China operations. Mykim Chikli, previously CEO of ZenithOptimedia China, is promoted to CEO of ZenithOptimedia...

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CES 2016: Technology is enabling a super-connected consumer journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences....

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Blue 449 global rollout increases pace with agency launch in Spain

Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain. This follows the global launch of Blue 449 in March last year, and the opening...

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Blue 449 launches first network office in the Middle East

Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE. This follows the global launch of the Blue 449 network in March 2015....

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ZenithOptimedia launches Blue 449 in Hong Kong

Blue 449, part of the ZenithOptimedia group, has opened its ninth network office with the launch of the agency in Hong Kong. This is the second office launch in Asia-Pacific for the new network, which...

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Nomad Foods Europe appoints Zenith as European media agency

Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta...

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Recovery in Asia and Eastern Europe to drive 3.0% growth in luxury adspend in...

Recovery in Asia and Eastern Europe to drive 3.0% growth in luxury adspend in 2016   Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s new Luxury...

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Brexit could cost UK advertising market £1bn by 2030

Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030 – according to new analysis by Zenith. This damage would be caused by a reduction in economic...

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Mobile internet consumption to grow 28% in 2016

The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media...

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Mobile internet advertising to overtake desktop in 2017

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published...

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